The Airbnb Summer Release is a worldwide event where the brand announces its product releases. This particular in 2022 represented the biggest change at Airbnb in a decade. The release was about introducing a new product, a new Airbnb for a New World of Travel.

People are more flexible than ever about where and when they travel. To help them take advantage of these new possibilities, Airbnb presented a completely new way to search designed around the Airbnb categories.

We created a visual identity to tease the event rooted in whimsical illustrations showcasing the new product search categories.

We worked with artist Zoë Barker and together created 11 beautiful homes, 31 characters, 9 different type of trees, a dog, a cat and a kite.