KORUS is an AI-driven music platform co-founded by iconic electronic music producers Richie Hawtin and Deadmau5, developed through a collaboration between Pixelynx.io and Animoca Brands. As part of a creative director duo with Nicolas Randall, I led the development of the brand strategy and identity for KORUS.

Our work included designing a cohesive brand identity through the creation of a color palette, logo design, layout, and comprehensive brand guidelines. We also developed NFTs, DNA Packs, UX design, and various communication assets.