Campaign launch to introduce Apple’s latest iteration of the MacBook Pro, keyboard and the new touch bar.

‘Bulbs’, directed by Juan Cabral, and ‘Qwerty’, where the two films of the global campaign that explored the core of Apple as a brand: The way in which new ideas move the world forward.

Awards: 3 x Cannes Lions, 2 x Clio Awards, D&AD wood pencil.