KORUS is an AI-driven music platform co-founded by iconic electronic music producer Deadmau5, developed through a collaboration between Richie Hawtin, Pixelynx.io and Animoca Brands. As a creative director duo with Nicolas Randall, Laura led the development of the brand strategy and identity for KORUS.

The project involved hiring and directing the right talent to design a cohesive brand identity, including the creation of a color palette, logo, illustration, layout, and comprehensive brand guidelines. Niubó worked closely with the UX design team to implement the design language and look and feel. Additionally, she oversaw the creation of NFTs and DNA Packs, collaborating with 3D artists and developers. To launch the identity and the updated platform design various communications assets were also executed.