The Airbnb Summer Release is a worldwide event where the brand announces its product releases. This particular in 2022 represented the biggest change at Airbnb in a decade. The release was about introducing a new product, a new Airbnb for a New World of Travel.
As a creative lead and with the design team, Laura created a visual identity to tease the event rooted in whimsical illustrations showcasing the new product search categories.
The work was commissioned to artist Zoë Barker. The result was a beautiful and inspiring illustrative world compiled by 11 beautiful homes, 31 characters, 9 different type of trees, a dog, a cat and a kite.
Airbnb Summer Release
Identity Art Direction